Responsibility 

• Assist on developing all trade promotion strategies, tactics and investment and align trade investments with other business resources for the responsible brands/ categories.
• Evaluate promotion effectiveness within the company and versus competitor to understand the right promotional tactics.
• Analyze market and category trend, competitor movement, customer’s strategy and consumer’s behavior to identify business opportunity and develop practical plan.
• Capable of accessing and utilizing general market data i.e. Nielsen Answers and Dunnhumby is preferred.
• Launch NPD to the market with optimizing product availability and visibility. Ensure implementing effective sales tools for NPD, Sampling, Promotion, event by channel.
• Work closely with marketing to develop POSM and ensure impactful display materials and messages at point of purchase on time.
• Monitor slow moving product and propose solution to clear slow moving stock.
• Tracking and evaluate NPD and competitor’s movement.
• Coordinate with supplier and purchasing for issuing PR / PO process.
• Manage and control POSM spending of all activity programs within budget alignment.

Qualification 

• Bachelor’s Degree or higher in Business Administration, Marketing or related field.
• At least 2 – 3 years of experience in Trade Marketing, Sales and Marketing in FMCG business.
• Analytical thinking skill.
• Excellent Co-ordination, Presentation and Communication skills.