ข่าวประชาสัมพันธ์
Fun-O awarded as Thailand’s Most Admired Biscuit Brand
Oct 10,2021

              

Ms. Jane Bernardo, Marketing Director of URC (Thailand) Co., Ltd.

 

Thailand –  Fun-O continues to prove that they are Thailand’s most loved biscuit by winning two prestigious  awards this year, Thailand’s Most Admired Brand; and Market Leader Brand Award by BrandAge Magazine.

BrandAge Magazine has conducted the survey for 2021 on Thailand’s Most Admired Brand and Why We Buy. This market research survey has been conducted for several years and this year Fun-O won Thailand’s Most Admired Brand in Biscuit category and a citation for a Market Leader Brand Award .

The survey for Thailand’s Most Admired Brand Award was conducted based on:

  • Brand-Popularity: How much the consumers love to purchase/use/eat the brand.
  • Brand-Reputation: How consumers view the brand.
  • Brand-Quality Image: The brand’s quality in consumers’ point of view.
  • Brand-Innovative Image: The brand’s innovative ideas in consumers’ point of view.
  • Brand-Sell and/or After-sale Service Image: Customer Service and Post-Purchasing Customer Service from consumers’ point of view. (For products or services with Customer Service and Post-Purchasing Customer Service.)
  • Brand-CSR Image: The organization’s public image.
Ms. Porntip Leelalertwong, Marketing Manager of URC (Thailand) Co., Ltd.

 

With the pandemic around, it’s safe to say that everybody has been affected. However, Fun-O has shown that they are capable of adapting to changes by coming up with new, innovative products and campaigns continuously delighting consumers. Even with over 300 biscuit brands in Thailand competing in the 10 billion baht market, three out of the biggest brands are by Universal Robina Corporation : Fun-O, Dewberry and Cream-O.

 

(L-R) Ms.Vipa Vanlopnusorn Brand Manager, Ms.Jane Bernardo, Marketing Director

 

So how does Fun-O do it? Here, Ms.Jane Bernardo, Marketing Director of URC (Thailand) Co., Ltd. shares what Thai consumers love about the brand.

  • Value for Money: Customers get to enjoy delicious, good quality, affordable products conveniently found everywhere
  • Product Innovation: Always coming up with ways to delight consumers through new flavour experiences. For example, Fun-O Festive. A very playful and colorful product for the festive season.
  • Variety of Flavor for every snacking occasion: Whether you like chocolate, strawberry, vanilla or more, Fun-O has them all for you to choose from.
  • Relevant communications which features presenter idolized by many young consumers like celebrity Krist Perawat Sangpotirat who  continues to be the Brand Ambassador for Fun-O for the second year now.  He brought his brand of  playfulness and liveliness to everyone, which makes Fun-O brand more relatable.
(L-R) Ms. Rattanawadee Wangphitak Marketing Executive, Ms. Porntip Leelalertwong Marketing Manager, Ms.Jane Bernardo, Marketing Director, Mr.Auttawit Prueksasri Brand Manager, Ms.Vipa Vanlopnusorn Brand Manager

 

That is not all – the brand has also been putting their resources in Digital Marketing, catching on the TikTok trends, as well as using Augmented Reality, or AR to market the products. With the global trend that’s moving towards more digital, these trends answer to the consumers’ needs perfectly.

 

(L-R) Ms. Rattanawadee Wangphitak Marketing Executive, Ms. Porntip Leelalertwong Marketing Manager, Ms.Vipa Vanlopnusorn Brand Manager, Mr.Auttawit Prueksasri Brand Manager

 

“We are thankful and honored for winning several awards specially more meaningful because it is coming from the consumers we serve. This will serve as  our  inspiration to continue to ‘Delight Everyone with Good Food Choice’.” said Ms. Jane Bernardo, Marketing Director of URC (Thailand) Co., Ltd.

 

2021 Thailand’s Most Admired Brand Award and Market Leader Brand Award

For more information please visit https://www.facebook.com/FunOFanClub or LINE Official Account: @Fun-O : https://page.line.me/fun-o

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Universal Robina Corporation (Thailand) Co., Ltd. (URC) has started its business operation in Thailand since 1992 under the management of JG Summit Holdings, Inc. (JGS) who has been running the business in the Philippines for over 40 years. URC Thailand is behind Jack ‘n Jill, the creators of Fun-O, Cream-O, Dewberry, Roller Coaster, Tivoli, Lausanne, Dynamite, Lush and many more. For the past 28 years, the company has stayed true to their core value, “Delight Everyone with Good Food Choice.”